six degrees and on...
Last week we talked about the history of the internet, with the earliest forms of the Internet developed in the 1960s. By 1979, UserNet allowed users to communicate through a virtual newsletter and the concept of social media was born. The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation that is still popular today.
After the invention of blogging, social media began to explode with sites like MySpace gaining prominence in the early 2000s. YouTube was later launched in 2005, creating an entirely new way for people to communicate and share with others across great distances.
By 2006, Facebook and Twitter became available to users across the globe and remain the most popular social networks on the internet today. Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. Today, 44% of travel inspiration comes from YouTube videos and 28% from Instagram!
The rise of the Internet and the increased popularity of social channels has altered travel marketing; from the way travelers research their desired destinations, to the activities they do once they arrive, and how they document their entire travel experience.
Approximately one-fifth of leisure travelers worldwide turn to social media platforms for inspiration. With 92% of consumers saying they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising; social media has become one of our leading technology platforms for the travel industry.
Over the next few years we will see an increased need for personalized services, centered around a truly “local” and unique destination experience. With the increased need to connect independent hotels, vacation rentals, and off the grid stay locations; the need for distribution technology grows. Lexicon Travel Tech works to strategically place client properties across their network of industry-leading distribution partners. Our streamlined, intuitive solutions make it simple to gain exposure to a large audience and quickly grow bookings. What are you waiting for? Be social, connect with us, we would love to discuss the future of your business alongside Lexicon Travel Tech.
Join the movement.
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