PictureMichelle Marquis, Chief Revenue Officer, Lexicon Travel Technologies
In our continuing effort to DRIVE VALUE ALWAYS, we have asked the industry what topics would be the most important for recovery. After considering the options, we've broken those questions into seven sessions.

As moderator, I will lead industry leaders from both the vacation rental/short-term rental industry and the general hospitality industry. All of the speakers have years of experience in each of their disciplines. We have a combination of property mangers, experts, consultants, vendors, and partners who have agreed to create content and come ready to answer all your questions. Each session will begin with a quick update on the leading indicators.

I hope you'll join me for this rapid fire webinar series that's bound to give you an advantage when travel returns. 
This webinar series is brought to you by:
Webinar 1

Understanding Aid Packages available for Vacation Rental Managers
Presented on Tuesday, April 14, 2020
​We will review and go over the different aid packages that are currently available from the government and other sources. We will dig into the differences, nuances, and pros and cons of each and how to apply. This is a must-attend session for anyone that’s been affected by the COVID-19 crisis! 
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PRESENTER
​Brooke Pfautz is one of the industry's foremost experts in growing vacation rental inventory. He got his start in the industry 13 years ago when he founded Vantage Resort Realty in Ocean City, MD and took an idea on a napkin to more than 500 properties in just five years. After a successful exit, he went on to grow inventory for other major vacation rental brands as a chief business development officer in Orlando, FL. Most recently, as an executive at a leading vacation rental software company, he saw first-hand through MasterMind groups that he launched and facilitated what worked and what didn’t for the 20 largest and most successful companies on the platform. Today, Brooke runs Vintory, the only outsourced business development agency in the vacation rental industry dedicated entirely to helping professional property managers add new homes to their programs.
Webinar 2

Leading Indicators for Vaction Rental Recovery 

Presented on Tuesday, April 21, 2020
How long will this last? What will the impact be for summer? We'll begin with a brief state of the union with regards to what the industry thinks anecdotally and then continue onto projections. Industry leaders from the major markets will join us to share what they are seeing first hand in their markets.
PRESENTERS
Jason Sprenkle is the CEO of Key Data Dashboard, a business intelligence and benchmarking dashboard used by over 650 of the leading vacation rental companies and resorts around the world. Jason is also an owner of 360 Blue, which manages over 640 luxury homes in the Florida Panhandle and in Colorado, and de was previously the co-founder and CEO of Glad to Have You.
Brandon Sauls is the President and Owner of InterCoastal Net Designs (ICND) Under Brandon’s leadership, ICND has been a trusted partner of the vacation rental industry for over 20 years. Brandon remains very involved with all facets of ICND and his experience brings a wealth of knowledge to the industry.  
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Michelle Marquis is a leader in innovation, strategy, and best practices surrounding the vacation rental industry. As Chief Revenue Officer at Lexicon Travel Technologies, Michelle is now using her vast industry experience teaching the language of channel management.
Property Managers joining this conversation include: 
Michelle Hodges, Meyer Vacation Rentals – Gulf Shores and Orange Beach
Robyn and Guy Bouchard, Global Real Estate Services — Orlando
Bob Oakes, Village Realty – Outer Beaches
Peter Reeburgh, Summit Cove – Winter Park, Colorado
Shawn Spizio, Aunt Bug's Cabin Rentals – Gatlinburg
Jennifer Mucha, Arrived – California
​JP Parrish, The Parrish Collection Kauai – Hawaii
Chris Schroff, Myrtle Beach Seaside Resort – Myrtle Beach
​Ashley Horsley, 360Blue
Webinar 3

The Dark Side to the Upside

Presented on Tuesday, April 28, 2020
Due to participant feedback, the third webinar in our series has changed. 
There are so many good indicators for early recovery. Which is great! But the complicated question is how do our communities feel about this? Is “travel shaming” real? How do we communicate to our communities that Property Managers are doing all they can to keep our communities safe? In this town hall, vacation rental leaders will share what their communities have done or what they are planning to do to address these concerns. 

​We'll also have updates to the key indicators of vacation rental recovery we reviewed in detail last week from Jason Sprenkle (Key Data Dashboard) and Brandon Sauls (InterCoastal Net Designs).
PRESENTERS
Jodi Cleer
National Director of Sales
​Real Voice
Amy Gaster
President and Co-Owner
​Tybee Vacation Rentals
Tim Cafferty
President
​Outer Banks Blue Realty Services
Ralf Garrison
Owner
​The Advisory Group of Denver Inc.
JP Parrish
Owner
The Parrish Collection Kauai
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Betsy Labarge
Owner
​Mt. Hood Vacation Rentals
Kevney Dugan
President/CEO
​Visit Bend
Webinar 4

A Marketing Roadmap for the New Normal – Part One

Presented on Tuesday, May 5, 2020
There are so many things to think through when designing a post-COVID-19 marketing plan: messaging, branding, timing, creativity, and pricing. It goes back to the basics of the 4 P’s of marketing — product, promotion, placement, and price. Property managers wear so many hats, it can be difficult to focus on any one thing. Marketing at this crucial moment couldn't be any more important. Find out what a professed “Marketing Addict” did to put his business in a leadership position in their market. Randy Hall will talk about not only what he did, but why he did it. This will include “Gorilla Marketing” tactics just about anyone can deploy. 
PRESENTER
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Randy Hall is the founder & owner of Liquid Life. He brings over 25 years of marketing and small business experience to the property management & vacation rental business in Orange Beach. Before starting Liquid Life, Randy was the owner and CEO of studentlife.com. Student Life was a part of building what is now the Orange Beach Events Center at The Wharf, which hosts thousands of church groups for summer camp. Randy has been inviting people to come to Orange Beach for two decades. He works in the business daily, giving leadership to a strong team who makes Liquid Life a solid and innovative property management company. 
Webinar 5

A Marketing Roadmap for the New Normal – Part Two
​A practical approach

Presented on Thursday, May 7, 2020
Marketing consists of several disciplines. Being an expert at all of them is very difficult. We are working with the best marketers in our industry to come forward and share their secrets to how they will recover stronger than ever as we come out of the COVID-19 era. Come learn from the best in each area. Web marketing, direct marketing, and channel marketing. 
PRESENTERS
Brandon Sauls is the President and Owner of InterCoastal Net Designs (ICND.) Under Brandon’s leadership, ICND has been a trusted partner of the vacation rental industry for over 20 years. Brandon remains very involved with all facets of ICND and his experience brings a wealth of knowledge to the industry.  ​
Kyle Buehner is the CEO of NAVIS. Kyle started as the company’s first salesperson and is now responsible for all company business. Under Kyle’s leadership, NAVIS has become the hospitality industry’s #1 reservation sales and lead management CRM company.
Joel Inman is the CEO and Co-founder of Lexicon Travel Technologies. Prior to launching Lexicon, he served as the Chief Product Officer at LeisureLink; an innovator in the travel industry.
Webinar 6

How to Re-Open in 5 Easy Steps​
Presented on Tuesday, May 12, 2020
There are four stakeholders you need to give consideration to as you open your business back up.  Guests, employees, homeowners, and your business.  Every company prioritizes these stakeholders in different ways.  Come learn the lessons already learned by three different property managers who have recently navigated re-opening. 
 
This townhall type webinar will address all four stakeholder roles and what you should be doing to ensure a smooth re-open.    
 
“There is so much I never considered as I re-opened.  It was much more difficult than closing, and things have come up I wish I had thought about before." – Claire Reiswerg, Sand & Sea  
PRESENTERS
Claire Reiswerg
Owner/Manager
​Sand 'N Sea Properties
Amy Gaster
President and Co-Owner
​Tybee Vacation Rentals
Whitney Sauls
General Manager
Sloane Realty Vacations
Michelle Hodges
President
Meyer Vacation Rentals
Durk Johnson
Executive Director
Vacation Rental Housekeeping Professionals
Jodi Taylor Refosco
Owner/Partner
​Taylor-Made Deep Creek Vacations & Sales
Jeremy Gall
Founder and CEO
​Breezeway
Webinar 7

Do you need Revenue Management when demand comes back? Can't you just discount?

Presented on Tuesday, May 19, 2020
Revenue Management during recovery times is tricky. Come learn from the most experienced revenue managers available. Our Panelist have experience in the vacation rental industry and the leisure guest.  
PRESENTERS
Trevor Stuart-Hill, CEO, ​Revenue Matters
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Trevor Stuart-Hill is the president of Revenue Matters. He sets the cultural course, provides the strategic direction and oversees the performance for each of Revenue Matters’ operating groups.  

He co-authored the first college-level textbook on the subject of revenue management that is currently being used for teaching this discipline around the world.  He was a founding member of the Hospitality Sales & Marketing Association International‘s (HSMAI) Revenue Management Advisory Board and is an active member of both the Professional Pricing Society (PPS) and the International Society of Hospitality Consultants (ISHC). Trevor has been recognized by HSMAI as one of the hospitality industry’s top 25 minds in sales and marketing.

In previous corporate level roles, Trevor defined revenue management strategies including developing pricing and distribution approaches for both Sage Hospitality Resources and Destination Hotels & Resorts. Prior to forming Revenue Matters in 2009, Trevor was primarily responsible the account management function for the Americas region at Sabre Hospitality Solutions.

An avid golfer, photographer and commercial pilot, Trevor resides in Parker Colorado.
Colin Morrison, Senior Account Executive, ​Beyond Pricing

Colin Morrison is a Senior Account Executive at Beyond Pricing.  Having worked in the vacation rental industry since 2004, Colin leverages his experience in operations, front office, revenue management and sales as he consults with his clients about overcoming their business challenges and exceeding their goals.
Desiree Sandoval-Garcia, Corporate Director of Revenue Management Division, Streamline

​Desiree brings revenue management to the Vacation Rental Industry!  Leading the revenue management division at Streamline VRS,  RevMaxMD, Desiree, a Johnson & Wales graduate, has watched the evolution of revenue management through the hospitality industry and emerging in the arena of vacation rentals and alternative housing. As a worldwide consultant, Desiree’s experience from limited service hotels to European castles and over a decade of revenue management analytics has helped her create award – winning marketing campaigns and develop innovative designs in software for revenue managers. Helping companies grow to establish guest standards, rules and guidelines, operating procedures, and maximizing sales and marketing opportunities is what drives Desiree to expand to the vacation rental space. Desiree continues to expand her vision to cultivate industry-wide standards where revenue management takes its place among the most valuable positions in the industry.