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Introducing the Lexicon E-Book series. Defining the language of Channel Management we believe is how our clients and partners can be the most successful within the industry. We believe an informed client can be one of the most loyal partnerships and by empowering our clients and partners through all forms of education we are constantly striving for excellence.
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The Definitive Guide to
HIGH-PERFORMing LISTINGSOnline travel agencies (OTAs) are a fact of life for vacation rental (VR) companies, often driving as much of 30% of Property Manager’s business. But those guest bookings don't come cheap.
If you think of OTA listings as ads that sell your property — and you should — then they deserve at least as much attention to detail as you'd give an expensive magazine ad or brochure. Among other things, that means professional photography and copy, with accurate and up-to-date information reflective of the experience you aim to provide. Travelers have more choices than ever at their fingertips and are looking for any reason to simplify their options. Download our FREE eBook and learn how to avoid the confusing headlines and descriptions, amateurish photography, and other pitfalls that can knock your VR listing out of contention. Chapters include:
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