Meyer Vacation Rentals Finds Dedicated Partner and Revenue Growth with Lexicon
“We gave up on distribution long ago. Our previous experience wasn’t good, and quite frankly, the juice was not worth the squeeze. I had known Michelle for years and trusted her experience, so I decided
to give it another shot with Lexicon. We are a large company with quite a bit of inventory to fill and even with the pent-up demand, we are thrilled with Lexicon’s results. They’ve been the icing on the cake of our business for the last few months. I am glad I partnered with Lexicon and give them two thumps up.”
Michelle Hodges, President

Meet the Client

Location: ​Gulf Shores, AL
No. of Units: >1,000

Client objective
Expand distribution to increase bookings by partnering with a responsive distribution partner.

Business Challenges
With more than 960 properties, Meyer Vacation Rentals hosts more than 36,000 vacations each year. They had perviously used a channel manager to distribute on the OTAs, but their frustration grew each day that their emails were unanswered and calls unreturned. While they knew they needed to be listing on the channels, they were doubtful to find a reliable and responsive channel partner.​

Solution & Results
The client’s inventory was optimal for clustering, which the OTAs perfer, but their previous channel manager only listed their properties at the key level. The first thing Lexicon did was cluster a big portion of the inventory. This resulted in better placement and more bookings that produced over $572,000 in just seven months.

And while client satisfaction can’t be quantified, the client shared her frustrations with delayed response from their previous channel manager. Because they have a dedicated contact at Lexicon, they never wait more than 24 hours for a response, and this is one of the major reasons they continue to choose Lexicon as their distribution partner.
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