LEXICON HIRES INDUSTRY EXPERTS TO MEET GROWING DEMAND

PARK CITY, Utah — Lexicon Travel Technologies, a company that helps vacation-rental property managers optimize booking success across Hotel-Style OTAs, recently filled three critical positions on its sales and revenue-strategy teams to serve its rapidly growing client roster.

​Shelley Warsaw joined the company in May as Director of Sales. Most recently, she was the Denver-based business development manager for Travelport Atlanta and brings 15 years of hospitality sales experience with both boutique and global hotel brands. She aims to further educate our industry on the power of dynamic channel strategies and their business-building benefits for vacation rental companies.  
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​Sarah Bergeron joins Lexicon as a revenue strategist. A 25-year veteran of hospitality operations, Sarah served as Director of Revenue for several portfolio resort properties with Destination Hotels, Starwood, and Intrawest. She is excited to share her deep understanding of revenue management best practices with her new vacation rental clients as part of Lexicon’s revenue strategy team. 
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​Annie Holcombe returns to Lexicon after a two-year hiatus, this time as revenue strategist. She’s been in hospitality since 1992, starting at the front desk and working her way into marketing and sales for major players such as Oaseas Resorts, Expedia, Inc., and BookingPal. Her recent OTA experience, including as an Expedia market manager, gives Lexicon clients valuable insight into how best to tap the booking opportunities these platforms offer.
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“If I was putting together a ‘dream team’ of professionals that can help tell the Lexicon story and expand our reach, I couldn’t do much better than Shelley, Sarah, and Annie,” said Joel Inman, CEO of Lexicon Travel Technologies.
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“Shelley has already had a major impact on the sales side as a member of Michelle Marquis’ team. I know Sarah and Annie are both chomping at the bit to help our VR clients take advantage of the major market shifts currently underway. We’ve got a very deep bench and it’ll be really exciting to see what we can do together.”
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About Lexicon Travel Technologies
Lexicon Travel Technologies connects Vacation Rental Property Managers with the millions of guests who book via online travel agencies. We translate the complexities of vacation rental inventory into high performing listings that drive bookings across all channels.

Unlike traditional channel managers, our powerful technology and expert staff drive revenue by creating fully-optimized listings, identifying dynamic pricing opportunities, and ensuring reservation compliance across platforms.

Based in Park City, Utah, Lexicon provides Property Managers with a new level of fluency in managing the revenue their inventory produces. A fluency that speaks the language of transparency, accountability and partnership. The Language of Channel Management. 
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For more information about Lexicon’s services, including a free analysis, visit www.lexicontravel.com.