Industry's Best Choose Lexicon

Partnership at work...

Client location: Port Aransas, Texas
Revenue Strategist: Annie Holcombe

Lexicon recently had a partner that experienced a suspension on Airbnb due to a bad review score. Our team jumped in and consulted with the partner to file an appeal on their behalf. The appeal was approved and our client's listing went live and started booking immediately. Would your Channel Manager work that closely with you?

"We use Lexicon as our channel manager for both Expedia and Booking.com. Their customer service is stellar! I have worked with many Channel Managers over the years and Lexicon is by far the BEST and easiest to work with!”

Cherie Scott, Project Manager at Big Bear Cool Cabins

Do Promotions on OTAs Pay off?

The short answer: YES!

Myth: Running promotions erode rates, occupancy, and revenues.

Fact: When done strategically with specific goals in mind, promotions on the OTA channels can have a tremendously positive impact on business. Travelers of all stripes shop for vacation rentals on the OTAs. Creating offers that speak directly to their individual needs while also protecting the needs of the property can give your business the bump you've been looking for.

Client location: Port Aransas, Texas
Revenue strategist: Annie Holcombe
Promotion timeline: May–October 2020

GOALS & TACTICS:

Goal: Drive length of stay.
Tactic Used: The market averages 3 nights, so we pushed out 4- and 5-night deals resulting in longer stays.

Goal: Generate more weekday (Sunday through Thursday) business.
Tactic Used: We offered deals and incentives to force dates of stay.

Goal: Backfill last minute cancelations.
Tactic Used: We offered a deal to entice last-minute shoppers.

RESULTS:

Lexicon has been a life saver. Between COVID, our previous channel manager failing, AND moving to a new PMS, we were under a lot of pressure to see bookings increase. Our partnership with Lexicon has been amazing from the start. Our Revenue Strategist is an expert in distribution and sees opportunities we might miss. This has allowed us to see record bookings through these channels. The numbers just speak for themselves when I compare them to the previous company. I would recommend Lexicon to anyone looking to increase revenue from this area of their business. Their team put the meaning of manager back into Channel Manager.

Eleana Jones, Owner

"When you are running your business day after day and things are going fairly well, you don’t tend to ‘rock the boat’ with changes. When COVID hit, we took that opportunity to take a deep look at all opportunities to increase revenue. Channel Management was one of those. It turned out we had no idea what we didn’t know. Thankfully, Lexicon knew it all and got our listings performing better than we knew possible.”

Ben Kuhn, Guest Relations and Business Development

Read the Case Study

"Lexicon’s listing services are outstanding, far exceeding anything I’ve experienced in our industry before. Our Expedia listings have improved big time!"

Tom Goodman, Padre Island Rentals

"We gave up on distribution a long time ago. Our experience with distribution was not a good one, and quite frankly, the juice was not worth the squeeze. I've known Michelle for years and I trust her experience, so I decided to give it another shot with Lexicon. We're a large company with a lot of inventory to fill, and even with the pent-up demand, we are thrilled with their production. They were icing on the cake of our business for the last few months and really helped put May over the top. I am glad I partnered with Lexicon and would give them two thumps up."

Michelle Hodges, CEO, Meyer Vacation Rentals

"Lexicon’s listing services are outstanding, far exceeding anything I’ve experienced in our industry before. Our Expedia listings have improved big time!"

Tom Goodman, Padre Island Rentals

“Lexicon makes managing multiple properties on multiple channels a breeze! The customer service is awesome. They have made life much easier since we came on board.”

Melanie Selmon, Director of Operations

"The professionalism and thoroughness of Lexicon’s services are excellent. The care they show is unmatched and tells us we’ve finally found a true partner in our channel success."

Munro Murdock, Love Hawaii Villas

"Lexicon is a seamless partnership that works for us, unlike many distribution channels we’ve used in the past. I am now able to do in two hours a day what I previously had to hire two full-time people to do before Lexicon."

Jeremy Grogg, CEO