EVALUATING CUSTOMER ACQUISITION COSTS

How to make sure you're not over-spending your marketing dollars.
presented on December 11, 2019  
Marketing dollars have increased three-fold, yet commissions paid to vacation rental managers are shrinking. Competitors are saying they built a better mousetrap. Everyone is in your pocket (or at least it feels that way).

How do you get more bookings? Hotel-style OTAs.

Once you understand what it costs to gain a NEW booking, you might just consider these channels a cheap marketing avenue. One executive even said their cost to market on Google had increased by 190% over 18 months. The bookings coming from hotel-style OTAs were actually less expensive than the marketing investments. 
CAST A WIDER NET: 
Why Hotel-Style OTAs Are Your Best Source of New Vacation Rental Guests
presented on July 23, 2019
The way guests shop for and book vacation rental homes is changing rapidly. Protecting your business’ profitability demands you adjust the way you promote your properties online. 

You’ll see the latest data and hear first-hand how this shift has impacted the booking mix for other property managers. And learn how they’re turning these dramatic market shifts into booking revenue growth.

If you don’t want to be left behind in reaching these new guests, this webinar is for you.  

CLIENT ADVANTAGE PROGRAM

April 26, 2019
​What to know how you can earn cash back by making more bookings. This webinar discusses the launch our new Client Advantage Program. Find out what makes us more of a channel marketer and partner than just another channel manager.