Lexicon Learning Series

A 5-episode series addressing the continuing effects of COVID-19 on the vacation rental industry.
​Presented February 2–March 2, 2021
  • What trends are emerging for 2021?
  • What does the "new normal" look like for revenue management best practices?
  • What are the differences between using a PMS direct connection and using a Channel Manager?
  • What does the "new normal" mean for my marketing plan?
  • How to determine if you're getting a good ROI from your marketing investment.

Make more money with Lexicon

presented on November 12, 2020
Why you should switch to Lexicon for your distribution needs? Because our clients have been thriving despite the craziness 2020 keeps throwing our way. How? We're fluent in the language of the OTAs. Join us to find out just how different your results can be with Lexicon translating your listings into gold.

PMS Speed Dating

presented on September 22, 2020
Finding the right Property Management software can be difficult, and even more so if you want to find a company — a partner — that also fits, not to mention the time it takes to research. This webinar is designed to help remove some of these barriers.

7 Weeks to Vacation Rental Recovery

A 7-episode series addressing the effects of COVID-19 and setting out a recovery plan for the vacation rental industry. Presented April 14–May 19, 2020.

OTA Channel Functionality Updates

presented on March 30, 2020

Coronavirus: HOW TO MITIGATE THE EFFECTS ON YOUR VR BUSINESS​

presented on March 17, 2020  

EVALUATING CUSTOMER ACQUISITION COSTS

How to make sure you're not over-spending your marketing dollars.
presented on December 11, 2019  
Marketing dollars have increased three-fold, yet commissions paid to vacation rental managers are shrinking. Competitors are saying they built a better mousetrap. Everyone is in your pocket (or at least it feels that way).

How do you get more bookings? Hotel-style OTAs.

Once you understand what it costs to gain a NEW booking, you might just consider these channels a cheap marketing avenue. One executive even said their cost to market on Google had increased by 190% over 18 months. The bookings coming from hotel-style OTAs were actually less expensive than the marketing investments. 
CAST A WIDER NET: 
Why Hotel-Style OTAs Are Your Best Source of New Vacation Rental Guests
presented on July 23, 2019
The way guests shop for and book vacation rental homes is changing rapidly. Protecting your business’ profitability demands you adjust the way you promote your properties online. 

You’ll see the latest data and hear first-hand how this shift has impacted the booking mix for other property managers. And learn how they’re turning these dramatic market shifts into booking revenue growth.

If you don’t want to be left behind in reaching these new guests, this webinar is for you.  

CLIENT ADVANTAGE PROGRAM

April 26, 2019
​What to know how you can earn cash back by making more bookings. This webinar discusses the launch our new Client Advantage Program. Find out what makes us more of a channel marketer and partner than just another channel manager.