The COVID-19 pandemic has impacted every aspect of our lives — family, social, home, and travel plans. We’ve turned the calendar to 2021, but recovery will be slow. Even so, interest in vacation rentals skyrocketed in 2020, and all signs point to this trend continuing in 2021. What other trends have emerged? Our industry experts will peer into their crystal balls and tell you what to expect in 2021. We will also have some hard data from Key Data Dashboard on how things ended and what the data says for the future.
Sarah Bradford CEO Winter Park Lodging Company Sarah and T Podcast
Ryan Bailey CEO TravelNet Solutions
Lisa Chen Vice President, Global Lodging Connectivity & Solutions Expedia Group
Steve Schwab CEO CasaGo
Andrew McConnell CEO Rented
What does the "new normal" look like for revenue management best practices?
February 9, 2021 | 11:30 am PT
Revenue management best practices have traditionally relied on historical demand, such as booking lead times and seasonal stay patterns, to determine the best possible room rate at any given time. But now that the global pandemic has upended market conditions, historical data is of little use. Join us as we discuss new revenue management indicators like real-time market demand, using the macro-view of your regional competition, online reputation scores, and how to leverage the knowledge and experience of outsourced revenue managers.
What are the differences between using a PMS direct connection and using a Channel Manager?
February 16, 2021 | 11:30 am PT
Running a vacation rental business can be both time-consuming and stressful, especially if you’re trying to do it all yourself. One of the biggest decisions property managers face is saving money by using a PMS direct connection or investing in a channel manager to optimize their listings and maximize profit. During this webinar, we’ll be discussing the pros and cons of both options, what makes a good OTA listing, and if the OTAs are still the best way to reach new guests.
What does the "new normal" mean for my marketing plan?
February 23, 2021 | 11:30 am PT
If 2020 taught us anything, it’s just how compelling the ‘stay home away from home’ marketing message is. COVID-19 may not go away, but the demand to ‘get away’ is stronger than ever despite being reduced to a domestic market. Join us to find out how these changes affect marketing and what changes you should consider making to your 2021 marketing plan.
How to determine if you're getting a good ROI from your marketing investment.
March 4, 2021 | 11:30 am PT
Measuring a marketing program’s effect on revenue and profits is essential to a thriving vacation rental business, but more data often leads to more confusion. Knowing which indicators to watch will save you time and hassle. Join us to learn which specific metrics to look for and how to determine your true ROI.