the experience of your property...
As we browse through beautiful photos of a vacation property online, we imagine the vacation experience and memories that will be made in that space. Each property is advertised with a story, but what story is your website and online content telling? In the world of constant contact and mobile apps, it’s important to remember that what is on the internet is seen by users across the global, and the story it tells should be as unique and lovely as your property.
87% of guests look to Facebook for travel inspiration, with 97% of millennial travelers posting on social networks and sharing experiences while traveling. It is important to have consistent messaging across your social media and marketing channels, to enhance your property and capture your guests. This also includes your website and your listings on distribution platforms such as; Expedia and Booking.com, Airbnb and HomeAway.
While three quarters of millennials claim to prefer to live in the moment while traveling and not view experiences through the lens of their phone, the fact is the pressure to post on social media for this group is real. More than half (54.9%) feel that it is their responsibility to post reviews for the benefit of other travelers and more than a quarter (25.8%) feel they spend too much time on social media while traveling. All the while, travel continues to trend and vacation properties grow as the ever expanding industry reacts to the increase in demand. Over 212 million photos are tagged on Instagram to hashtags such as #travelgram, #instatravel, #nature and over 65 million photos are associated with #vacation.
At Lexicon Travel Tech we are providing cutting edge revenue management for vacation rentals, hotels, timeshares and resorts. Telling the story of your property is incredibly important, but making sure your story is told across multiple distribution channels will ultimately create the biggest success for you! We look forward to partnering with you.
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